Automating Secondary Sales Insights for a Major FMCG Company (₹4000 Crore+ Turnover)
Case Study 2: Automating Secondary Sales Insights for a Major FMCG Company (₹4000 Crore+ Turnover)
Client Overview: A leading provider of branded consumer goods with an international business spanning multiple regions.
Challenge: They faced difficulties in consolidating secondary sales data from various sources, such as emails, Excel files, and databases. The manual consolidation process made tracking secondary sales versus primary sales challenging across regions and product categories.
Solution: We automated the extraction and consolidation of data from multiple sources, providing:
- Real-time insights into secondary vs. primary sales.
- Interactive graphical representation of sales data by category, location, and SKU for granular analysis.
Outcome
The company experienced a streamlined data collection and reporting process, reducing manual effort and enhancing visibility into sales performance across categories and regions. This provided valuable trend analysis, allowing faster, informed decision-making based on accurate data.